MCG Executive Advisory Council Logo
In 2013, MCG offered the first annual Executive Advisory Council for select clients in healthcare. The marketing team required a new logo design for the event, to be paired with the MCG logo. Utilizing the MCG branded color palette, I brainstormed a variety of logo ideas (shown in the second slide above). Per feedback from the Director of Marketing and other stakeholders, I created two additional variations of their favorite design (shown in the third slide above). From those options, the stakeholders selected the final logo.
Project Details
Date:
September 2013
Technologies:
Illustrator, InDesign
Company:
MCG - part of the Hearst Health network