leanne bathurst

Brooks Email Advertisements

I contracted for Brooks Running Company to design three email advertisements promoting their new products. I was provided email templates with redlines, and I designed the layouts according to those specificiations. The first email design was tailored for participants of the Boston Marathon, promoting their special edition shoe. I followed the brand style guide (previously created for the special edition) to create a fun, New England themed layout. The second email was designed to promote control bras. I utilized lifestyle imagery, product photos, and copy provided to create an eye-catching layout, in alignment with the Brooks brand. The third email focused on shoes designed for trail running, as spring marked the start of the season. The client requested to show product laydowns on dirt, but no image was available for the Cascadia shoe. To solve this problem, I created a composite image of the Cascadia shoe on a concrete trail with a close-up photo of mud. I provided the final image assets to the developer, who placed them into the email templates.