Client Forum 2015 Save-the-Date Email
Background
MCG hosts an annual Client Forum event for clients and prospects. The Marketing department required a branded save-the-date HTML email to be distributed via HubSpot (marketing automation software), Salesforce and Outlook.
Process
The conference theme had not yet been decided, so I started my research by looking for imagery of Las Vegas and of Green Valley Ranch where the event was being hosted. I selected the three best image choices and shared them with the Marketing team for feedback. The final image selected was a photo of the hotel pool, which I incorporated into an HTML email mock-up. I started with an HTML boilerplate, and then customized the CSS to match MCG's branded styles. I then modified the HTML as needed for each email platform (HubSpot, Salesforce and Outlook).
Solution
The final save-the-date HTML email was successfully distributed to clients and prospects, driving awareness for the upcoming Client Forum 2015 event.
Project Details
Date:
January 2015
Technologies:
Photoshop, Dreamweaver, HTML & CSS
Company:
MCG - part of the Hearst Health network