leanne bathurst

Client Forum 2012 Email Campaign

Background
MCG launched an email campaign to promote their Client Fourm 2012 event. The campaign required four HTML email layouts. The conference branding was provided, but creative freedom was allowed for the main email graphics and content. Each email also needed to include a clear call-to-action, encouring recipients to "Register Now."

Process
With the copy provided, I designed four email layouts in Photoshop, incorporating stock imagery and graphics in alignment with MCG's marketing collateral and branding.

Solution
The final layouts were exported as images optimized for email, placed into an HTML layout, and distributed via HubSpot (MCG's marketing automation platform). The email campaign was successful in driving registration for Client Forum 2012.