leanne bathurst

Visit Seattle Email Ad

I worked with Shuttle Express to design an email advertisement promoting their private service options, primarily their coach service. Most people know Shuttle Express for their door-to-door share ride service. The goal of this ad campaign was to feature strong visuals informing customers about their coaches and other services.

I was provided with copy, photos, the company logo and branded color palette. The ad content contained multiple calls-to-action pointing to the Shuttle Express website, and I wanted the ad design to support a seamless user experience. Utilzing Google Chrome's Developer Tools, I identified Open Sans as the primary font used on the website. I also sampled additional grey tones utilized on the website to expand my color palette. I selected a playful "selfie" photo for the primary image, which the client felt best portrayed the company culture. I also prominently featured photos of Shuttle Express's coaches, cars and vans to inform customers of these alternative services.

The result was an eye-catching email advertisement that clearly promoted Shuttle Express's private service options with strong visuals and messaging.