leanne bathurst

Small Facilities Email & Landing Page

Background
MCG's Marketing and Sales team developed an email campaign targeting small healthcare facilities. The requirements were a branded HTML email with a clear call-to-action, and an accompanying landing page with a form to drive lead generation.

Process
The design process began with creating the header graphics, and since the email campaign targeted healthcare facilities, I chose a primary image consitent with MCG's provider marketing collateral. Utilizing the content provided, I designed an HTML email to be delivered through HubSpot, our marketing automation platform. The email included downloadable PDFs, as well as a call-to-action directing the user to a landing page. Using Hubspot's preview tool, I optimized the email layout for the top five email clients utilized by MCG's contacts.

Utilizing the same graphics, I designed the landing page within the HubSpot content management system, applying custom styling with HTML and CSS.

Solution
The final result was a branded email, optimized for common email clients, that provided a clear call-to-action. MCG was able to collect new leads through the landing page form.