leanne bathurst

MCG Events Mobile App

Background
MCG hosts an All Staff event for employees every summer. Following the success of a recent mobile app launched for MCG's Client Forum event, the committee voted to develop a new mobile app for MCG internal events.

Process
As the design manager for this project, I partnered with DoubleDutch, a mobile app developer specializing in events. Per the specs provided, I designed the app icon and splash screens (for iPhone 4, iPhone 6, iPad Retina portrait, iPad retina landscape, and Android), which incorporated the MCG logo and branding. I placed the final assets into an Illustrator template provided for production. I also provided branding input for the app UI. Finally, I uploaded and published all of the app content, including an agenda and speaker info via the DoubleDutch CMS.

Solution
The MCG Events Mobile App was succesfully launched in the iTunes App Store and the Google Play Store. Due to promotional strategies and onsite assistance, over 50% of event attendees downloaded and actively used the app. This success of this mobile app allowed MCG to abandon a printed guide for the event and save on printing costs.