leanne bathurst

MCG Postcard - Government Market

The MCG sales representatives focused on the government market requested a postcard leave-behind that could be shared during meetings and trade shows. Incorporating the copy provided, I designed an eye-catching layout for the front of the postcard. I searched through MCG's stock photography library for images that would resonate with the audience, and I included three different options in my mock-ups. The back side of the postcard was very text heavy, so I looked for ways to create visual hierarchy and white space while maintaining a minimum font size of 10pt. I utilized MCG's branded color palette and typography in the layout as well. After sharing the three mockups with the stakeholders, a layout was selected, adjusted slightly, and finalized for print.