leanne bathurst

Trade Show Pull-up Banners

Background
MCG had a strong presence at healthcare industry trade shows, and the Sales team required a variety of pull-up banners targeting provider, financial, and government audiences.

Process
My process began by reviewing the copy provided and brainstorming with stakeholders. With this information, I then researched appropriate stock photography on Getty Images, and I created image boards for review. After the images were narrowed down, I created mockups consistent with MCG's branding using Photoshop and InDesign. Once approved by the stakeholders, the final artwork was exported as a high-res PDF for production.

Solution
The pull-up banners were displayed at trade shows across the U.S., attracting attendees to MCG's booths to engage with sales representatives.