MCG Brand Campaign - Web Banner Ad
MCG launched a new logo and branding in the fall of 2014, and I worked with the Marketing Director to execute a brand transition campaign. The original ad concept was designed by an ad agency, but I adapted the ads for a wide variety of publications. This banner ad was created as an animated gif, due to file size constraints, in Photoshop. The ad appeared in the September issue of the AHIP Solutions Smartbrief.
Project Details
Date:
September 2015
Technologies:
Photoshop CS6
Company:
MCG - part of the Hearst Health network