MCG's LinkedIn Company Page
As MCG began to utilize LinkedIn as a marketing and sales tool, the Marketing team decided to rebrand MCG's company page. For the main image, I created three different design concepts that supported MCG's visual brand guidelines and messaging. The imagery I selected for the concepts targeted MCG's primary audiences -- healthcare providers, payors, and government. I presented the three options to the marketing team, and this design (depicting a man analyzing data) was selected as the final choice. I finalized the artwork per LinkedIn's design specifications, optimized the graphic for web, and uploaded the image to the site.
Project Details
Date:
October 2015
Technologies:
Photoshop CS6
Company:
MCG - part of the Hearst Health network